Regular brand ambassador Gary Lineker appears in each of The Walkers Flavour Cup ads, by Abbott Mead Vickers BBDO, which feature a range of famous faces dressed in national clothing to support a particular flavour.
TV presenter Melinda Messenger and actor Will Mellor dress as French maids to support French Garlic Baguette flavour, while magician Paul Daniels dresses as a martial arts fighter in an ad promoting Japanese Teriyaki Chicken.
Former 'Coronation Street' actress Julie Goodyear wears carnival-inspired clothing to support Brazilian Salsa flavour, and former newsreader and presenter Stuart Hall also appears in the ads as a commentator.
Other flavours in the competition include American Cheeseburger, German Bratwurst Sausage, Australian BBQ Kangaroo and English Roast Beef and Yorkshire Pudding.
Ian Ellington, Walkers general manager, said: "At Walkers, we're passionate about creating great-tasting crisps, and this time around we've really pushed the boundaries by coming up with a massive 15 new flavours at once."
The first 60-second ad will broadcast tomorrow (5 May), with several more executions to follow over the coming weeks in the build-up to the FIFA World Cup in South Africa.