Wall Street Journal Europe investment buoys sales by 25%

Dow Jones's dollars 60 million investment in The Wall Street Journal Europe appears to be paying off, with a 25 per cent year-on-year rise in sales.

Dow Jones's dollars 60 million investment in The Wall Street

Journal Europe appears to be paying off, with a 25 per cent year-on-year

rise in sales.



The paper reported a paid-for circulation of more than 91,000 in March -

a rise of 10 per cent on January's level. Meanwhile, advertising volume

rose by 45.7 per cent on a per-issue basis in April.



February figures revealed The Wall Street Journal Europe achieved the

third highest year-on-year ad volume increase - 78.2 per cent - in the

international business press sector. The results place it higher than

The Economist (67.2 per cent) and the Financial Times (40 per cent).



The boost follows a redesign and the addition of a new-economy section -

Networking - in February .



The new look has helped raise the paper's average ABC from 88,000 to

around 91,000. It is now 'widely liked by ad agencies', according to Dow

Jones spokeswoman Melanie Spencer.



Separately, The Wall Street Journal is reported to have taken a stake in

BreakingViews.com, a financial website set up by former Financial Times

journalists Jonathan Ford and Hugo Dixon.





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