A major pan-European advertising campaign for the Wall Street Journal Europe is set to break in March aiming to build both brand and circulation.
The campaign's tagline, 'we knew. Still do", emphasises the Journal's traditional editorial quality and how that has been extended into Europe. The campaign builds on the momentum of this year's 15th anniversary of the Journal in Europe and last month's launch of its Late Markets edition.
The campaign will run across Europe in key trade and business press and on pan-European TV stations. Outdoor sites will also be used, including taxis and poster sites around Europe's main airports.
The agency behind the campaign is Doremus & Co which won a competitive pitch for the business in January.