Wallpaper Group launches Navigator travel magazine

Wallpaper Group, a division of IPC Media, is launching a travel magazine.

Navigator, a bi-annual title, will go on sale in February 2004 and will offer coverage of and insight into the world's top cities.

The title is an extension of the travel section in the monthly magazine Wallpaper and will feature ten cities in each edition. It will combine listings and review sections with features on architecture, design, fashion and art.

The first edition of Navigator, which goes on sale with a cover price of £5.99 on 12 February, will showcase Paris, Sao Paolo, Chicago, Sapporo, Berlin, Cairo, Rome, London, Shanghai and Copenhagen.

The title will be produced in an A4 format, to make it easy for travellers to carry. Its main target audience is up-market travellers in their thirties.

Wallpaper's launch of Navigator follows recent changes on the main magazine, instigated by its editor-in-chief, Jeremy Langmead, since his arrival at the start of the year. Its circulation dipped 15 per cent in the first six months of 2003 to 110,920, but the full impact of the changes made by Langmead are still unclear.

Richard Johnstone, the publishing director of Wallpaper, said: "The travel guide market needs to be shaken up. Too many city guides are out of date, too long-winded or too mainstream in their approach. They're out of touch with the cosmopolitan thirtysomething audience that makes up the vast majority of people taking city breaks."

Changes brought in by Langmead include the creation of two new fonts and new sections on property, beauty, grooming and art. He also said on becoming editor-in-chief that the title needed to contain more humour and be easier to navigate.

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