Saatchi & Saatchi has launched its first campaign for British food brand Walls since winning the account last year.The TV ad is the first in a series which celebrates the ordinary British consumer. It introduces a British family
who dress up as Vikings on the weekends and re-enact historic battles.
The spot ends with the strapline ‘Proper Food. Bring It On’. The campaign is supported by TV, print, radio and digital activity.
The campaign also seeks to inspire families to further their own passions with the chance to apply via Facebook for funding from the 'Wall's Bring It On Britain' scheme, which aims to enable consumers to try to turn their lifetime’s passions into reality.