Walsh Trott beats three for Kingston Interactive launch

Walsh Trott Chick Smith has beaten HHCL & Partners, WCRS and Delaney Lund Knox Warren & Partners in a pitch for Kingston Interactive Television's estimated pounds 25 million advertising account.

Walsh Trott Chick Smith has beaten HHCL & Partners, WCRS and Delaney Lund Knox Warren & Partners in a pitch for Kingston Interactive Television's estimated pounds 25 million advertising account.

The appointment comes despite last week's announcement that the broadband provider, part of the Kingston Communications Group, would delay its national roll-out until April next year.

Kingston had looked set to become the first company to roll out combined interactive TV and telecoms services after the successful trialling of its offer in Hull. However, the extension of its digital subscriber line services was put on hold last week after unimpressive third-quarter results and a plunging share price. Kingston will attempt to compensate for its loss of momentum by backing its 2002 launch with a significant spend to be increased over the years.

The delayed roll-out, along with those of other broadband services, will put pressure on Oftel to ensure BT moves quickly to provide DSL access to competitors such as Kingston. Foot-dragging on BT's part was blamed for the delay of Kingston's roll-out and those of its competitors.

Pitching agencies were asked to concentrate on brand strategy as well as specific creative ideas for the launch.

Amanda Walsh, a managing partner of the agency, would not confirm the appointment.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).