Walsh Trott lampoons Clinton affair for Gremlin drive

The games developer, Gremlin Interactive, has unveiled an innuendo-laden cinema ad starring a Bill Clinton lookalike to promote its new Body Harvest computer game.

The games developer, Gremlin Interactive, has unveiled an

innuendo-laden cinema ad starring a Bill Clinton lookalike to promote

its new Body Harvest computer game.



The ad, created by Walsh Trott Chick Smith, features the US president

standing at a podium and warning the nation of an imminent alien

invasion. His speech is peppered with sexual innuendo such as, ’It’s a

sticky situation but we don’t have to swallow it’, and, ’I put my

moniker, ahem, on a document to save the human race ... someone has to

lick these aliens to end this body harvest.’



The ad ends with the lookalike being passed a boxed copy of the new game

by a slender female hand, which stretches up from his nether regions

behind the podium.



Walsh Trott won the #2 million creative account in April following a

four-way competitive pitch against Summerfield Wilmot Keene, Mustoe

Merriman Herring Levy and Court Burkitt & Company. Previously, Gremlin

had used a number of agencies on a product-by-product basis.



The campaign was written by Graham Sherlock and art directed by Neil

Croker.



The commercial was directed by Terence Stevens-Prior through Helen

Langridge Associates. Media was planned and bought by TCS Media.



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