Walsh Trott unseats Britannia shop BDH after creative review

The Britannia building society is on the point of awarding its creative account to Walsh Trott Chick Smith after a two-month review that saw the agency pitch against Leo Burnett, Miles Calcraft Briginshaw Duffy and the incumbent, BDH TBWA.

The Britannia building society is on the point of awarding its

creative account to Walsh Trott Chick Smith after a two-month review

that saw the agency pitch against Leo Burnett, Miles Calcraft Briginshaw

Duffy and the incumbent, BDH TBWA.



Britannia spent only pounds 2 million on advertising in 1999, with all

its above-the-line budget going on print. However, the society is

understood to be increasing its media spend five-fold in 2000 as part of

a repositioning of its corporate identity. The change is thought to have

been triggered by the promotion of Alan Long to head of marketing in

January.



Walsh Trott will be asked to boost Britannia’s position in a market

increasingly saturated by online mortgage providers, branding Britannia

as more than just a building society.



Future services could include helping customers with the basic problems

of home ownership by arranging appointments with plumbers, locksmiths

and security consultant.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).