Walter Campbell to lead creative at Anomaly

Walter Campbell, the creator of the Guinness "surfer" ad, has been named a creative partner at Anomaly.

Walter Campbell... joining Anomaly
Walter Campbell... joining Anomaly

Campbell will head creative for the agency’s UK content and joins the Anomaly partners Paul Graham and Geoff Gray on its management team.

Anomaly is in the process of hiring two creative directors to work alongside Campbell to oversee its digital and design-led output.

Campbell’s 1999 "surfer" spot, created while he was at Abbott Mead Vickers BBDO, was garlanded at awards festivals around the world and won two black Pencils at D&AD. It was also named the best television ad of all time in a UK poll conducted by The Sunday Times and Channel 4.

Campbell then launched Campbell Doyle Dye with Sean Doyle and Dave Dye in 2001. He created the Mercedes "lucky star" campaign fea­turing Benicio del Toro and directed by Michael Mann. Campbell left the agency, which had rebranded as Shop, in 2008, and has since worked on film projects. He said: "This is one of those opportunities for me to absolutely smack it out of the park."

Graham said: "We have always been committed to truly orbiting a client’s business problems from every angle, striving for strategic and creative excellence in all areas of marketing. Walter pushes that vision further forward."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published