War of the Words: Highlights and interviews with the winners

Campaign's debut War of the Words event gave advertising's next generation the chance to pitch their ideas about the future of the industry - watch our video report for highlights and interviews with the winners.

Last Thursday's event was a competition for peple under 30 years of age, with an audience vote and a judging panel of CHI's Johnny Hornby, David Hackworthy, founder of The Red Brick Road and Nikki Crumpton, the chief strategy officer of McCann WorldGroup.

This years winning speakers were Nicola Davies from Cake, AMV BBDO's Benedict Pringle, BMB India's Ashish Pathak and Global Radio's Oliver Deane who won the Planning, Creativity, Brand and Media sessions, respectively.

The overall winner of the day was recent graduate Tony Jiang, who also won The Huffington Post UK's open mic section.

Jiang, who wants to develop a career as a planner, impressed the judging panel and the audience with his argument that advertising focused too much on creating awareness when turning consumers into brand evangelists was a realistic goal.

His three minute presentation - based around his fondness for the film 'Fight Club' and movie storytelling - won the public vote and secured him a trip to New York for two.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More