Warburtons appoints PepsiCo marketer Neil Campbell as managing director

Warburtons has ended its nine-month search for a managing director by appointing Neil Campbell, the PepsiCo executive responsible for Gary Lineker's Walkers advertising campaign.

Warburtons: appoints Neil Campbell as managing director
Warburtons: appoints Neil Campbell as managing director

The bakery group has been on the hunt for a new managing director since Robert Higginson left the business in June last year.

Campbell, currently president of Tropicana’s drinks business in North America, will take up the role on July 1.

He has been with PepsiCo since 1992 and has previously held senior roles at its Walkers crisp brand, where he was one of the leading architects behind Walkers' Gary Lineker-fronted campaign.

Campbell is understood to be originally from the North West, the area where Warburtons is headquartered.

Warburton chairman Jonathan Warburton had been overseeing the day-to-day managing director duties of the business following Higginson's exit.

Campbell will work closely with marketing director Mark Simister, who last year replaced long-standing incumbent Richard Hayes.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published