The Sun and The Times have used their own publications to welcome yesterday's arrival with ads congratulating the royal couple. The Sun ad will also run across JCDecaux’s Transvision screens in rail stations.
Kinetic bought the outdoor ads, which were both created by Grey London. Dominic Butler and Jasper Cho were the creative team behind The Sun ad, while Jonathan Rands and Alex Tizar created The Times and Sunday Times work.
Ryanair has used the news about the royal baby to temporarily rebrand as ‘Ryanheir’, while a Warburtons ad announces, "One's bun is done".
The Warburtons ad, running in various formats across a number of titles, was created by WCRS with media bought by Mindshare. Steve Hawthorne was the copywriter behind the Warburtons ad and Katy Hopkins art directed it.
Expanding Leo Burnett’s "share a Coke" campaign for Coca-Cola, the soft drinks brand suggests people share a Coke with "Wills" and "Kate". The ad was created in-house with media buying by MediaCom.
Media buying for the Pampers ad was also by MediaCom, while Saatchi & Saatchi created it.
B&Q has also taken out a tactical ad, offering its "child-proofing" services to William and Kate, in an ad created by Karmarama with media buying by MEC.
An ad for Bassett's jelly babies "celebrating the new arrival" and "sending sweet wishes" to the future King, was created in-house. Media was by PHD.
In the gaming world, videogame retailer Game ran outdoor ads in London. With media bought by PHD Rocket, the ad was art directed by Jo Jephcott with copy written by Justin Mulcahy at TBWA.
The front pages of national newspapers are also dominated by news of the royal birth.