Warburtons signs up Sylvester Stallone for Rocky-inspired ad

Rocky star Sylvester Stallone will appear in an ad for Warburtons bread, reprising his role as the aging Cold War boxer.

Sylvester Stallone: Warburtons ad will air later this year
Sylvester Stallone: Warburtons ad will air later this year

According to The Sun, Stallone will recreate the famous scene from the first Rocky film where he runs up the grand flight of steps outside the Philadelphia Museum of Art as part of his training. 

This time he will be clutching bread in each hand and the location will change to a Lancashire town.

WCRS handles Warburton’s creative while Mindshare handles media, and the ad will air later this year.

Warburtons launched its largest-ever campaign on the back of its half-and-half product in 2013, and more recently rebranded as ‘WarBearTons’ in a tie-in with the Paddington film about the sandwich-eating bear.

Stallone has previously appeared in an ad for the long-running Orange Wednesdays campaign by Fallon for the mobile operator, in a tie-in with his film The Expendables 2 and Inbetweeners star James Buckley.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).