Warc predicts 3.1% growth for UK ad market

Marketing intelligence service Warc has produced a consensus forecast of 3.1% for this year's growth in UK adspend.

Growth: Warc predicts boost for UK ad market
Growth: Warc predicts boost for UK ad market

The last consensus forecast from Warc in August predicted 4.5% growth. The consensus forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies.

Global growth is expected to be 5.4%, which is down from the 6.3% predicted in August.

China is predicted to be the fastest-growing market, up 14.7%, and Spain to be the worst performer with a 2% drop.

Recent forecasts for UK growth in 2012 by media agencies include 3.2% by GroupM and 3.7% by ZenithOptimedia, both issued in December.

Follow Daniel Farey-Jones on Twitter @danfareyjones

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