Warehouse begins advertising pitch

Warehouse, the women's fashion retailer, is on the hunt for an agency to handle its advertising account.

Warehouse: in talks with agencies
Warehouse: in talks with agencies

The Aurora Fashions brand has already been in contact with agencies to invite them to pitch and is in the process of compiling a longlist.

Warehouse currently works with the creative agency ODD, which it appointed at the beginning of this year after a pitch.

ODD created the most recent activity, which launched in January and aimed to get women to reappraise its fashion credentials.

The integrated campaign, which featured high-end photography and short online films, ran across digital, outdoor and in-store.

It repositioned Warehouse as a shop for "lifestyle moments", with the aim of attracting customers who may not have considered it before.

Warehouse hired Jennifer Roebuck, the former French Connection head of digital and e-commerce, as its marketing director in February.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).