Warner Leisure hires Now to create new brand vision

Warner Leisure, owned by the Bourne Leisure, has appointed Now without a pitch.

Warner Leisure: TV ad campaign by Aesop
Warner Leisure: TV ad campaign by Aesop

The move extends Now’s existing relationship with Bourne Leisure, which also owns Butlins and Haven. Butlins was Now’s founding client when the agency launched in 2012.

Now has been asked to create a new brand vision and an integrated campaign to help Warner Leisure engage with those aged over 55.

The incumbent was Aesop.

Mat Finch, the marketing director for Warner Leisure, said: "We’re looking forward to working with the team at Now on defining the next stage of our brand journey for Warner. Our ambition is to make the brand a real champion for the growing 55 plus audience group."

Aesop picked up the Warner Leisure multimedia creative account in March 2013 with a brief to create a new brand identity. Aesop created the idents for Warner Leisure’s daytime sponsorships of ITV3 and Channel 4.

Melanie Portelli, a business director for Now, said: "There is such a great opportunity for Warner Leisure to break away from category conventions and engage this audience with a fresh energy. It’s a really fulfilling project to be part of."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published