Washington lottery 'vault' by Publicis Seattle

This "vault" spot created by Publicis Seattle for the Washington State Lottery seeks to educate through simple demonstration that alternate means of winning large sums of money are often fraught with peril. Working on the reliable truism that everyone enjoys a laugh at someone else's misfortune, the spot is currently getting the attention of that segment of Washingtonians who would like to have a million dollars. It features a hapless duo wagering on ridiculous feats of strength and shows one man attempting to leap over a car and failing abysmally by crashing through the windscreen.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites