The Washington Post to launch a metered paywall this summer

The Washington Post is to follow The New York Times and erect a metered paywall this summer.

The Washington Post: plans to bring in a metered paywall
The Washington Post: plans to bring in a metered paywall

The move to a paywall future will likely give newspapers struggling for survival around the world pause for thought, particularly in the UK. In November, the Telegraph introduced a metered paywall strategy for overseas users.

The latest move makes The Washington Post one of the last big American newspapers to erect a paywall. The New York Times, The Wall Street Journal and the Los Angeles Times already have paywalls. 

The Washington Post said in a statement that like the WSJ and The New York Times, it would launch a "metered digital subscription model". Initially, this will allow readers access to up to 20 free articles on the site each month.

A similar path was trodden by the New York Times, which then dialled back free access to 10 articles a month. The newspaper has made what is widely seen as a successful transition to a paid model and has around 600,000 digital subscribers.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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