Watch: The 10 most-shared Christmas ads of all time

Universal's ad featuring Minions singing Jingle Bells is the most-shared Christmas ad ever, while John Lewis dominates the rest of the list.

Minions: the Christmas ad is the most-shared
Minions: the Christmas ad is the most-shared

1. Universal "Minions go caroling"

The ad, which was released in November last year, shows the Minions singing a Christmas carol in the snow. It has been shared almost four million times.

2. John Lewis "the bear and the hare" by Adam & Eve/DDB

The touching 2013 ad from Adam & Eve/DDB saw a bear experience Christmas for the first time. It has been shared 1.2 million times.

3. John Lewis "Monty the Penguin" by Adam & Eve/DDB

Last year’s Christmas ad for the retailer followed the relationship between a boy and his penguin. It has been shared one million times.

4. Sainsbury’s "Christmas is for sharing" by Abbot Mead Vickers/BBDO

Also one from last year, the retailer recreated the football game between the English and German soldiers on no-man’s land on Christmas day in 1914. It has been shared 771,372 times.

5. John Lewis "the long wait" by Adam & Eve/DDB

The ad, which was released in 2011, follows the story of a young boy waiting all month for Christmas day so that he can give his parents a gift. It has been shared 519,138 times.

6. John Lewis "the journey" by Adam & Eve/DDB

This emotional ad from 2012 told a love story of a snowman. It has been shared 446,915 times.

7. Burberry "from London with Love" by Burberry

The ad starred Romeo Beckham, the son of David and Victoria Beckham, bringing a couple together with gifts from the luxury retailer. The ad, which launched last year, has been shared 190,835 times.

8. Marks & Spencer "#FollowTheFairies" by Rainey Kelly Campbell Roalfe/Y&R

The retailer’s Christmas ad last year showed fairies adding some Christmas sparkle to people’s lives. It has been shared 157,292 times.

9. Cartier "winter tale"

The 2013 animated ad shows a man and a panther delivering jewellery to homes across Paris. The has been shared 120,746 times.

10. Three "dance pony dance" Wieden & Kennedy

The ad from 2013 shows a pony dancing in some fields. It has been shared 113,313 times.

The chart has been compiled by Unruly.


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