Watch: 30 years of Fairy ads by Grey London

Grey London has parted ways with Fairy after more than three decades with the brand. Here - donning our rubber gloves - we dive into the agency's most memorable ads.

Fairy: launched nostalgic 'heritage' ads in 2009
Fairy: launched nostalgic 'heritage' ads in 2009

Fairy Liquid has banked on its reputation to last longer than other washing-up brands. And its advertising relationship with Grey certainly lasted longer than most: the WPP agency had held the brand's ad account since 1983.

Now, following Proctor & Gamble's decision to appoint Publicis Worldwide to its 'dish' business as part of its cost-cutting consolidation drive, that relationship has come to an end.

Here, we take a look at the most memorable ads for Fairy by Grey, from its early work with actress Nanette Newman through to its recent work with the Make a Wish foundation.

"Cricket" (1984)

"Tables" (1984)

"Cubs" (1987)

"Rocket" (1997)

"Soft plates" (2003)

"Heritage" (2009)

"Scooter" (2009)

"Rowers" (2011)

"Make a wish" (2012)

"Make a Wish starring Sean Bean" (2013)


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).