Watch: 30 years of Fairy ads by Grey London

Grey London has parted ways with Fairy after more than three decades with the brand. Here - donning our rubber gloves - we dive into the agency's most memorable ads.

Fairy: launched nostalgic 'heritage' ads in 2009
Fairy: launched nostalgic 'heritage' ads in 2009

Fairy Liquid has banked on its reputation to last longer than other washing-up brands. And its advertising relationship with Grey certainly lasted longer than most: the WPP agency had held the brand's ad account since 1983.

Now, following Proctor & Gamble's decision to appoint Publicis Worldwide to its 'dish' business as part of its cost-cutting consolidation drive, that relationship has come to an end.

Here, we take a look at the most memorable ads for Fairy by Grey, from its early work with actress Nanette Newman through to its recent work with the Make a Wish foundation.

"Cricket" (1984)

"Tables" (1984)

"Cubs" (1987)

"Rocket" (1997)

"Soft plates" (2003)

"Heritage" (2009)

"Scooter" (2009)

"Rowers" (2011)

"Make a wish" (2012)

"Make a Wish starring Sean Bean" (2013)


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published