Watch: Adam & Eve/DDB's first Virgin Atlantic TV ad

Adam & Eve/DDB's first TV ad for Virgin Atlantic since winning the airline's creative account in August challenges customers to pursue their goals and "let it fly".

The ad, which is called "the idea", first airs in the UK today (3 January) on Sky Atlantic during an episode of Without A Trace, and will run in 30, 60 and 80-second edits.

The ad opens on a man coming up with a business idea and then shows him travelling with Virgin Atlantic on a trip to pitch his brainwave. Throughout the spot, a voiceover talks about how "the world doesn’t go to you, so go to it".

The ad is backed by an instrumental version of Depeche Mode’s Personal Jesus. The spot was created by Richard Brim and Daniel Fisher, and directed by Sam Brown through Rogue Films. MGOMD handled the media.

In addition to the TV ad, the "let it fly" campaign also includes print, digital, outdoor and social media executions.

Hamish Rickman, the head of brand engagement at Virgin Atlantic, said: "Virgin Atlantic naturally attracts customers who are passionate about seeking new experiences and this campaign throws down the gauntlet to them to turn their ideas and dreams into reality.

"This campaign is a real step change in how we express ourselves creatively. We’ll always be a challenger brand but for this campaign, instead of challenging the competition, we are challenging ourselves and the customer to 'let it fly'."

Tammy Einav, the managing director at Adam & Eve/DDB, added: "‘Let it fly’ captures the pioneering spirit and entrepreneurial essence of Virgin Atlantic perfectly and positions them as a customer centric airline focused on providing unique experiences."

Adam & Eve/DDB won Virgin Atlantic's creative account after a competitive pitch in August 2014. Before that, the airline had used Rainey Kelly Campbell Roalfe/Y&R for 20 years.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published