Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.

Reflecting on his actions, Mildenhall said: "I feel this insane responsibility to use my profile to make sure that when I look around, I can see the next generation of CMOs that might look like me. The next generation of CMOs that might identify with my same sexuality. The next generation of female CMOs that might have brown skin."

For Mildenhall, diversity is not just about the business case it is "actually good for humanity".

Gemma Charles and Daniel Allen recommends

Read about Unilever's Keith Weed's Cannes Lions manifesto

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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