Watch: Behind Ballantine's digital tasting experience

Ballantine's Scotch whisky has launched an interactive digital tasting experience in London.

The experience, developed by Aesop, took the form of an interactive, digital tasting table, housed in a ‘Story Room’ with 360-degree immersive projections- showing images of parts of Scotland that are key to the brand story.

As the Ballantine's brand ambassador took the participants through the history behind the whiskies, props were placed on the table that unlocked new digital elements and the surroundings.

Racheal Vaughan Jones, Ballantine's global brand manager, said: "The tactile props on the table have added a realness and people have been learning new things about the brand that they didn’t know before."

Brand: Ballantine's

Client: Racheal Vaughan Jones

Agency: Aesop

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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