Watch: Behind the scenes of Ford's 'unlearn' campaign

Ford uses a 104-year-old marathon runner, a newborn baby and a micro pig to drive home its message to let go of limiting beliefs about the world.

Created by Blue Hive, the WPP integrated agency set up to serve Ford, the ad asks people to reappraise the brand and "unlearn" what they think they know.

The campaign examines various situations that defy preconceptions, such as the oldest marathon runner in the world, 104-year-old Fauja Singh, and drones that deliver packages. It also shows a baby girl, Emilia, whom was born just 20 hours before appearing in front of the camera.

Explaining the motivation behind the campaign, Richard Beard, the marketing manager for Ford of Britain, said the brand has a new range of vehicles that represent "the new face of Ford".

He said: "We want people to think about what Ford mean to them going forward." 


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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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