Watch: behind Sonos' 'listening amnesty'

Sonos, the sound system brand, invited members of the public to surrender their old speakers in exchange for a Sonos Play:1, as part of its "You're Better Than This" campaign.

In an attempt to draw attention to "listening fails," the first 300 people to arrive at the amnesty walked away with a new Sonos home sound system.

The "You’re better than this" campaign pokes fun at the innovative ways people try to amplify music, and calls out music lovers who put connivence over sound quality.

The old speakers handed to Sonos during the amnesty were collected and used to create a wall of speakers put together by local designers MADE.

Sonos’ UK’s marketing director, Jamie Coomber, told Campaign: "We’re consuming more and more music than ever… but the way that we’re listening to music in the home has not caught up, so we want to wake people up to these listening absurdities." 


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published