Watch: How can a brand make the most of the 'money-can't-buy' Chelsea Flower Show?

Melissa Littler, marketing and PR director at BrandAlley, argues that the RHS Chelsea Flower Show is a great opportunity for online-only retailers to come face-to-face with their customers by hosting them at such a prestigious event.

BrandAlley, which has been awarded a bronze prize for its Italian Renaissance-inspired design, also invites brands it works with to the garden in the evenings for a networking event that is a "money-can't-buy experience".

This year's RHS Chelsea Flower show is proving one of the most popular yet due to the return of Alan Titchmarsh, who has a garden at the show for the first time in almost 30 years. 

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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