Watch: British Airways work is future of billboard advertising

British Airways work is the "future of billboard advertising", according to Tham Khai Meng, Ogilvy & Mather's creative chief.

For innovation, the British Airways "magic of flying" work is the "future of billboard advertising", said the chief creative officer.

Speaking exclusively to Campaign during the Cannes Lions festival, Khai Meng said: "I’ve not seen some categories do too well", but the "ability to measure yourself against the competition" is a useful element of the event.

"The key contenders are the big players – BBDO and BBD."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More