Watch: Carlsberg creates 27ft Christmas tree made of beer-filled baubles

Carlsberg have invited Londoners to pour themselves a beer under a 27ft fir Christmas tree stationed in Southwark.

Watch: Carlsberg creates 27ft Christmas tree made of beer-filled baubles

The brand created a giant tree decorated with candle-lit beer bottles, digital festoon lighting and a large beer hop to celebrate the festive season.

The first 100 visitors to the tree cashed in on a hand-blown bespoke glass "beerble", from which to drink free Carlsberg.

The brand also encouraged fans to follow @CarlsbergUK to keep updated with news and enter a competition to win a year's supply of Carlsberg.

Senior brand manager Dharmesh Rana told Marketing why the business is experimenting with new ways to connect with consumers. Warch the stunt in action below. 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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