Watch: Costa to sell alcohol at new London concept store

Costa's new concept store in south London is the first of its UK high street stores to offer a selection of alcoholic drinks to complement its food and drink range during its extended opening hours.

Jason Cotta, managing director of Costa Coffee UK & Ireland, said: "This is an exciting time for Costa Coffee. Since Costa was founded in 1971, it has been at the forefront of Britain’s growing love of great coffee. 

"The trial of the new store in Wandsworth affirms our commitment to making coffee interesting, exciting and accessible to all."

The launch coincides with the launch of Costa's new TV spot "Never a dull cup" that featured last Saturday night during The X Factor.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).