Watch: The Debrief on reaching millennial women

Speaking at the PPA Festival, the Debrief's publisher Lauren Holleyoake and editor Rebecca Holman explain how analytics are key, but nothing beats tone of voice and editorial instinct.

Campaign finds out how the brand has leveraged both to serve an increasingly valuable audience.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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