Watch: Deliveroo opens experiential picnic pop-up garden

Deliveroo opened a pop-up garden in Hoxton Square to tempt Londoners outside for meal times as part of a summer marketing push.

Visitors to the garden, which was kitted out with deck chairs and DJs, were able to order food through the Deliveroo app to the garden's drop-off point. For every £10 spent, customers could claim a free cocktail from the garden's bar. 

According to Emily Strang, Deliveroo's marketing associate, the pop-up was designed to encourage consumers to use the service for picnics and lighter outdoor meals in the summer months.

"We are especially keen for when the sun comes out for everyone to make the most of it, and to think about Deliveroo when they're eating outside in their garden, or taking food to the park," she said.

Campaign headed to the garden to find out more. Watch the full video above. 


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published