Watch: Disney's record-breaking Finding Dory partners with Sea Life

Ahead of Finding Dory's UK release, Campaign spoke to Anna Hill, chief marketing officer for Disney UK and Ireland, about its partnership with the Sea Life London Aquarium.

Hill explained the marketing efforts behind the film, which is a sequel to Finding Nemo, and why the partnership will help make its launch successful in the UK. 

Hill said: "We're really excited because Finding Dory has already launched really successfully. In the US it is the biggest animated launch ever of a movie – which is quite fantastic.

"It's done over $700 million so far at the box office and what we're looking to do is open the movie in the UK on Friday and everything that we know to date gives us real comfort in the fact that we should have a great launch here".

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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