Watch: Disney's record-breaking Finding Dory partners with Sea Life

Ahead of Finding Dory's UK release, Campaign spoke to Anna Hill, chief marketing officer for Disney UK and Ireland, about its partnership with the Sea Life London Aquarium.

Hill explained the marketing efforts behind the film, which is a sequel to Finding Nemo, and why the partnership will help make its launch successful in the UK. 

Hill said: "We're really excited because Finding Dory has already launched really successfully. In the US it is the biggest animated launch ever of a movie – which is quite fantastic.

"It's done over $700 million so far at the box office and what we're looking to do is open the movie in the UK on Friday and everything that we know to date gives us real comfort in the fact that we should have a great launch here".

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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