Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'

The men's magazine teamed up with Dior to put on a four-day "luxury living experience".

The Esquire Townhouse, which took over 10-11 Carlton Terrace in London, featured a series of live talks, interviews, screenings and masterclasses showcasing personalities and brands from the worlds of style, sport, tech, food and film. 

Esquire curated the event by gathering audience insight and data to pinpoint consumer passion points. 

Visitors to the Townhouse were able to utilise brand installations, such as Dior's pop-up bespoke perfume store, and attend scehduled events which included a screening of the upcoming film Inferno with its Director Ron Howard and actress Felicity Jones, and a men’s style panel featuring model David Gandy.

Dior was the headline sponsor of the event, while other brands present included Huawei, Montblanc, Laurent Perrier and Starbucks Reserve.

Alex Bilmes, Esquire's editor-in-chief, told Campaign: "The key idea behind The Townhouse is not just bringing the magazine to life, it’s also bringing… the advertising pages to life too." 

Campaign took a tour around The Esquire Townhouse with Bilmes and Hearst Magazine UK's chief revenue officer, Duncan Chater. Chater took on the most senior commercial role at Hearst in August, replacing Ella Dolphin.

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