Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'

The men's magazine teamed up with Dior to put on a four-day "luxury living experience".

The Esquire Townhouse, which took over 10-11 Carlton Terrace in London, featured a series of live talks, interviews, screenings and masterclasses showcasing personalities and brands from the worlds of style, sport, tech, food and film. 

Esquire curated the event by gathering audience insight and data to pinpoint consumer passion points. 

Visitors to the Townhouse were able to utilise brand installations, such as Dior's pop-up bespoke perfume store, and attend scehduled events which included a screening of the upcoming film Inferno with its Director Ron Howard and actress Felicity Jones, and a men’s style panel featuring model David Gandy.

Dior was the headline sponsor of the event, while other brands present included Huawei, Montblanc, Laurent Perrier and Starbucks Reserve.

Alex Bilmes, Esquire's editor-in-chief, told Campaign: "The key idea behind The Townhouse is not just bringing the magazine to life, it’s also bringing… the advertising pages to life too." 

Campaign took a tour around The Esquire Townhouse with Bilmes and Hearst Magazine UK's chief revenue officer, Duncan Chater. Chater took on the most senior commercial role at Hearst in August, replacing Ella Dolphin.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).