Watch: Etsy goes offline with Everyday Emporium pop-up

Campaign visited Etsy's pop-up shop in central London, where for four days they are showcasing 100 variations of one item - and the only way customers can get their hands on them is by sharing on Instagram.

The pop-up, which is part of Etsy's global "Difference makes us" campaign, aims to celebrate all the things that make the online marketplace's customers unique. 

Each day showcases 100 different examples of a single product: pet beds, clocks, mugs and cushions.

Visitors are invited to choose their favourite, post a photo of it on Instagram with the hashtag #DifferenceMakesUs, and take their unique item home.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More