Watch: Etsy goes offline with Everyday Emporium pop-up

Campaign visited Etsy's pop-up shop in central London, where for four days they are showcasing 100 variations of one item - and the only way customers can get their hands on them is by sharing on Instagram.

The pop-up, which is part of Etsy's global "Difference makes us" campaign, aims to celebrate all the things that make the online marketplace's customers unique. 

Each day showcases 100 different examples of a single product: pet beds, clocks, mugs and cushions.

Visitors are invited to choose their favourite, post a photo of it on Instagram with the hashtag #DifferenceMakesUs, and take their unique item home.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).