Watch: How Evening Standard's food festival is 'natural progression' for the brand

The London Evening Standard's upcoming food festival in June is a "natural progression" for the newsbrand, parent ESI's strategy chief told Campaign.

Speaking at the event, Dan Locke, chief agency strategy officer at ESI, said: "London is a power-house city and Evening Standard is a power-house brand within that city.

"Never in its 189-year history is it creating more influence and more touch points with the audience it reaches. It's natural that food is a big part of what our audience is interested in and it's a great progression for us to take what is great in print, build on that and diversify our business across lots of different platforms. So creating events is one of those natural progressions for us as a business."

Notable people at the announcement at Fortnum and Mason in London's Piccadilly included Grace Dent, food writer for ES Magazine, who is creative director for London Food Month alongside food critic Tom Parker-Bowles.

Dent told Campaign: "The entire editorial team have been involved in this from the word 'go' and are all passionate about it. ES Magazine itself will be given over to a food issue which I'll be guest editing.

She added: "There's an enormous marketing spend throughout the newspaper - it's just going to be wonderful."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published