Watch: Fisher-Price celebrates 2015's newborn babies

Fisher-Price has teamed up with documentary filmmaker Patrick Creadon to shoot the birth of 10 babies in seven countries, as part of the toy company's latest digital campaign.

Fisher-Price: runs Wishes for Baby campaign
Fisher-Price: runs Wishes for Baby campaign

The stars of the 90-second "wishes for baby" spot by Weber Shandwick, are newborn babies delivered in the early hours of 1 January 2015 in cities across the globe, including Nairobi and Tokyo, writes Campaign US.

The 10 newborn babies are all shown with their mothers in their first shared experience.

The ad is part of a web series targeting millennial parents called 'Best Possible Start', a collaboration between Fisher-Price and pop-star Shakira’s Best Possible Start foundation.