Watch: Five key trends in the future of shopping

Leo Burnett's brand activation agency Arc London held the annual FutureShop event last week, showcasing the hottest new start-ups in the tech retail space. Campaign headed down to speak to vendors about five key retail trends of the future.

Start-ups interviewed included Drugstore Retail Lab, a collective helping to drive new thinking and solutions for the retail industry.

Will Mercer, head of strategy at Drugstore Retail Lab, said: "The Drugstore is a concept developed by Publicis to take the innovation of the start-up community to some of their biggest customers. The Drugstore Retail Lab is home to 20 businesses, attacking different areas of the retail spectrum; everything from operations through to in-store experience.

"We believe that by taking their technologies to existing brands, we can improve their performance and make them more innovative."

Trends identified included ideas around customer service, personalisation and location in relation to the new retail landscape.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More