Watch 'Get with the programmes': Live stream from Thinkbox

Join us from today at 9.30am to 1pm to see Thinkbox's latest research delving into TV sponsorship, how it works and its ability to supercharge brands. Commercial TV's trade body will also explore how to make the most of partnership opportunities with insight from experts across the industry.

Watch 'Get with the programmes': Live stream from Thinkbox

You may be required to enter your details to watch the live stream. The data collected will be managed by Thinkbox. Campaign and its publisher Haymarket will not be given access to this data. View Thinkbox's data policy.

9.30 – 9.40 The magic of TV
With croissants and bacon sandwiches in our stomachs, Matt Hill, Thinkbox’s director of research and planning, introduces the day and what our minds are about to receive. He’ll start with a reminder of what makes TV shows so magical and the perfect partners for brands.

9.40 – 9.55 Now for the behavioural science bit
House 51’s Ian Murray takes us through the theories of behavioural science which informed their research into how TV partnerships drive brand preference.

9.55 – 10.40 For the love of brands
Does our love of TV show rub off on the brands associated with them? Catherine Heaney and Ian Murray from House 51 unveil the first section of Thinkbox’s brand new research into how TV sponsorships work. 

10.40 –11.10 Coffee break for those at the event/ a series of films for our online audience which include: 
Brand stories from McCafé Moments and Budweiser Dream Goal plus bitesize films showcasing inspiring campaigns from the Thinkbox TV Planning Awards sponsorship and content finalists.

11.10 – 11.40 The effectiveness of partnerships
As night follows day, the second part of Thinkbox’s new TV sponsorship research follows the first. In this section, YouGov’s research director Leo Weir and associate director Justin Marshall look at the roles TV partnerships play using YouGov’s Brand Index tool to benchmark the performance of different types of TV partnerships.

11.40 – 12.20 Built by association: the power of TV partnerships
How can you make the most of the many TV partnership opportunities available? Our expert line-up explores the different options and how these can supercharge brands. Featuring: Sally Quick, director of commercial partnerships at UKTV; Rachel Gibbs-McNeil, head of commercial and operations at StoryLab; and Bruce McGowan, head of broadcast content at Zenith.

12.20 – 12.40 The creative challenge
Charlie Read, founding partner of The Outfit, gives his thoughts on some of the best TV sponsorship creative and gives top tips for getting cut-through.

12.40 – 12.50 Summary & Close
Matt Hill looks deep into the recent past and sums up what we’ve learned.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).