Watch how Häagen-Dazs served its return to Wimbledon

The luxury ice-cream brand partnered with Wimbledon once again and offered a limited edition ice-cream in collaboration with sportswear brand Björn Borg.

Häagen-Dazs' lead for marketing in the UK and Europe, Arjoon Bose, discussed how supporting Wimbledon is a "significant investment" and their "single largest global partnership".

After the success of the 2016 partnership, which saw a "huge sales uplift", this year saw Häagen-Dazs launch the ’Serve’ campaign. The brand created a limited edition, bespoke ice-cream with sportswear brand Björn Borg, in addition to the presence of parlours and kiosks on the grounds.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).