Watch: Heineken and United Biscuits marketing chiefs give their views on future challenges

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Jacco van der Linden (Heineken UK) and Sarah Heynen (United Biscuits).

"Changing shopper behaviour is our biggest single challenge we are now facing"
"Changing shopper behaviour is our biggest single challenge we are now facing"

In this video, produced in partnership with creative agency Team Darwin, we asked marketers what marketing challenges are we about to face?

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content


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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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