Watch: Ikea's latest TV ad

A flock of T-shirts migrate like birds across land and sea before settling in a wardrobe in the latest ad in Ikea's 'The Wonderful Everyday' campaign.

The spot, called "the joy of storage", was created for the furnishing company by Mother. It will first air on TV in the UK and Ireland on 10 January with print, digital and outdoor executions to follow.

The idea behind the ad is to get people to appreciate how good it feels to have great storage, and the order it brings to your life.

Peter Wright, Ikea’s UK and Ireland marketing manager, said: "Storage has long been a very functional part of home improvements, but at Ikea we see things differently.

"Whether you have a detached house in the country or a one-bed flat in town, we know that there is joy and satisfaction in giving the things you love a home, whatever your storage needs are.

"The 'joy of storage' is about the time saved and the stress reduced when you have things easily to hand, stored out of sight, or the freedom you get when things are in order."

The TV ad was shot by Dougal Wilson through Blink Productions. Vizeum handled the media.

Campaign named Ikea’s "the wonderful everyday" as its Campaign Of The Year for 2014.

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