Watch: Inside Cadbury's Creme Egg London Eye pop-up lodge

Cadbury has opened its Creme Egg Hunter's Lodge at the London Eye, as an extension of its #CremeEggHuntingSeason campaign.

The pop-up lodge debuts in London before touring other key locations including Bristol, Birmingham, Leeds and Edinburgh.

Campaign spoke to Creme Egg brand manager Aislinn Campbell about the activation, which follows on from last year’s Creme Egg Café.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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