Watch: Inside the Good Housekeeping Institute for magazine's 95th anniversary

Good Housekeeping celebrates its 95th anniversary this month, alongside success in the latest ABCs. Campaign visited the Good Housekeeping Institute in Soho to find out the key to their winning strategy.

In light of their recent ABC success, Lindsay Nicholson, editorial director at Good Housekeeping, said "The whole point of Good Housekeeping when it started 95 years ago was to help women find time in their lives for things that aren't about good housekeeping.

"It's about running your home well, it's about eating well, it's about spending your money wisely and then actually going out and doing something with all the time that you've saved."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More