Watch: Instagram & Adaptly on the rise of autonomous marketing platforms

Leaders from Amazon, Instagram &Blue 449 gathered in London last week to discuss how brands can use autonomous marketing platforms like Facebook and Pinterest to drive consumers through the purchase funnel, from awareness to conversion.

The event marked the first in a series of panel discussions hosted by advertising tech company, Adaptly, entitled '‘The Consumer Journey Through the Social Funnel." 

Frank Martin (senior vice president, Adaptly) said, "Advertisers can gain a lot from these platforms. They can really connect with audiences in new, innovative ways- there’s a lot of capability for personalisation, and they’re able to deliver against very specific marketing objectives in new ways, in new environments." 

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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