Watch: how an intense dance is raising awareness of domestic violence

An intense dance aims to capture the horror of domestic abuse in a new online campaign by Victim Support and National Centre for Domestic Violence.

The ad, created by J Walter Thompson London and Biscuit Filmworks, uses an original song by Ellie Goulding and lets victims of domestic abuse know that help and support is available to "break the routine".

To mark the campaign's launch, the dancers performed in Regents Place in London to raise awareness.

Dancers Jennifer White and Jason Kittelberger feature in the video, which was created by Adam Collins at JWT London. The spot was directed by Noam Murro through Biscuit.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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