Watch: how an intense dance is raising awareness of domestic violence

An intense dance aims to capture the horror of domestic abuse in a new online campaign by Victim Support and National Centre for Domestic Violence.

The ad, created by J Walter Thompson London and Biscuit Filmworks, uses an original song by Ellie Goulding and lets victims of domestic abuse know that help and support is available to "break the routine".

To mark the campaign's launch, the dancers performed in Regents Place in London to raise awareness.

Dancers Jennifer White and Jason Kittelberger feature in the video, which was created by Adam Collins at JWT London. The spot was directed by Noam Murro through Biscuit.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).