Watch: King of Shaves' Will King gives impromptu shave to Direct Line Group marketer

King of Shaves' founder Will King is known for being a passionate advocate of his products - but few would expect him to go to the length of giving a spontaneous demonstration of the brand's latest razor in a restaurant.

However, Direct Line Group head of marketing Sam Taylor was the courageous volunteer who allowed himself to be shaved at the dinner table, at an 'Innovation Dinner' hosted by PR agency Propeller.

King introduces the video by suggesting Taylor is taking his life into his own hands. After being questioned on the shaver, which does not require shaving gel, King says it is part of the company's "disruption strategy".

No marketers were harmed during the making of this video (as far as we know).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More