Watch the latest must-see viral videos from Apple, Smirnoff and Ibis Hotels

The latest viral video hits from Apple, Smirnoff and Ibis Hotels.

Apple: pushing its design credentials
Apple: pushing its design credentials

Apple - Designed By Apple - Intention

Apple pairs simple phrases and visuals to describe the thoughts and emotions that go into creating each Apple product.

Smirnoff - DJ Fresh & Mindtunes: this track is created only by the mind

Smirnoff backed the creation of Mindtunes, a track made by Andy, Jo and Mark, three physically disabled music fans, using their mind. Produced by DJ Fresh, this video charts the thinking behind the project.

ibis - Snuggling Bunnies

Ibis turns up the cute dial with this video featuring bunnies getting ready for a sleep. The work is designed to promote the hotel chain’s new comfortable beds.



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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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