Watch the latest must-see viral videos from Paddy Power, Guinness and Volvo

The latest viral video hits from Paddy Power, Guinness and Volvo.

Guinness: Making of the Wave ad
Guinness: Making of the Wave ad

Paddy Power Bingo - Hubby removal ad

Anarchic bookie Paddy Power targets women for a change with this ad promoting its bingo service.

Guinness - Making of Guinness wave ad in Tahiti

Legendary surf photographer Brian Bielmann gives some behind the scenes insight on how he shot the latest Guinness ad.

Volvo Trucks - The hook

Claes Nilsson, the president of Volvo Trucks, performs a (sort of) death-defying stunt to demonstrate the strength of the hook used in the marque’s new FMX truck.

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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