Watch: learn how to #EpicStrut with MoneySuperMarket's Dave

MoneySuperMarket's latest ad campaign #EpicStrut featuring Sharon Osbourne has divided opinions but Marketing met with the real star of the ad Dave to find out more.

Dave stars in MoneySuperMarket's latest ad #epicstrut
Dave stars in MoneySuperMarket's latest ad #epicstrut

The latest ad from MoneySuperMarket has divided opinion but it’s topped the Marketing ad chart and social video specialists awarded it 7/10 in the viral ad review.

Despite featuring Sharon Osbourne, the real star of the show is Dave, who personifies the idea that getting a great deal from the financial brand gives you a specific feeling.

Or, as MoneySuperMarket brand director Gareth Helm said when it announced the ad, "Dave feels so epic having saved on his car insurance with us that he just has to strut his stuff and shake his bountiful behind. And we couldn’t have asked for anyone more suited than Sharon Osbourne to bless this feeling."

Marketing met with Dave to find out more about this feeling, how to do the #epicstrut and to ask the question on everyone’s lips: is the bum real?


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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