Watch: Lida 'gobsmacked' with Agency of the Year win

Lida will be pushing for the hat trick in next year's Annual after being named Campaign's Customer Engagement Agency of the Year last week for the second year running.

In an interview with Campaign, Nicky Bullard, the executive creative director at Lida, said the team did not think it would win again.

She said: "We were genuinely gobsmacked [when we found out we had won]. After winning it last year I don’t think we ever believed we really could [win again].

"We had our heads down and worked really hard. We were absolutely delighted.

"You work with brilliant people and know how wonderful they are and for the industry to recognise it too is just great.

"Last year when we won we thought we really had to do something different and we were pushing and pushing on discipline, and we’ll be doing the same thing next year and obviously we are on for a hat trick."

Bullard also said she hopes the double win will attract new talent in the agency.

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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